The Super App Race: Who Is Building the WeChat of Crypto?
Coinbase, Binance, Steyble, and several startups are all racing to become the dominant crypto super app.
Every major crypto platform knows that fragmentation is the enemy of mass adoption. The race to build a single app that handles every crypto need is now one of the most competitive in tech.
The Challenger Approach
Steyble's approach differs: non-custodial by design from day one, full DeFi stack not just spot trading, and a B2B layer that lets other companies build on top. Rather than converting centralised exchange users to self-custody, Steyble is designed for users who want sovereignty as the default.
- Coinbase Wallet: strong brand and compliance edge; UX improving rapidly
- Binance Web3 Wallet: massive user base; regulatory risk
- Rainbow: beautiful UX; Ethereum-focused; working on multi-chain
- Steyble: non-custodial DeFi super app; full product stack; B2B layer